Bellabeat: A Story about Transition from Hardware to Data Company


Business Intelligence & Analytics

Date and time

Wednesday, 19. October 2016., 14:55


Hall C



After graduating Y Combinator as one of top 5 start-ups in W2014, Bellabeat became a leader in the revolution of preventive health technology. They want to use attractive and innovative products to motivate and steer users towards a healthier life style.

However, hardware products are just the first step in positioning the company on the market of the third wave of the Internet’s evolution, where institutions, companies, individuals, and smart devices will become globally connected. Learn about new products, technologies and tactics that Bellabeat will use to make this transition from a hardware to a data company.

Lecture details

Level of difficulty: General
Experience Level: No experience
Desirable listeners function: All

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The conference is organized by the Croatian Association of Oracle users. More about the association can be found at

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