Playful Technologies: Creativity, Innovation, Business
Track
Management Content
Date and time
Wednesday, 17. October 2018., 10:20
Room
Hall A
Duration
45'
Video games stands for the most important medium of the 21st century. Gamificaton is the use of game-thinking and game-mechanics in a non-game context in order to solve problems and engage users. You yourself may not be a gamer, but if your employees or your customers come from the Millennial batch, chances are the numbers are against you, as this short stat shows: video games market worth US$80 billion in 2017.; there are more than 2.5 billion video gamers worldwide; active computer or video gamers play 13 hours a week on average; collectively, the planet is now spending more than 3 billion hours a week gaming; 69% of all heads of household play computer and video games; 97% of youth play computer and video games; 40% of all gamers are women; 1 out of 4 gamers is over the age of 50; The average game player is 35 years old and has been playing for 12 years; most gamers expect to continue playing games for the rest of their lives; on average, gamers fail 80% of the time and yet they still find the gaming experience enjoyable; 61% of surveyed CEOs, CFOs, and other senior executives say they take daily game breaks at work. More than half of these gameful executives say they play during work in order “to feel more productive".
If we can apply game mechanics to influence the positive behavioural change, this implies that successful and sustainable gamification can convert customers into fans, turn work into fun, or make learning a joy. The potential is enormous.
Lecture details
About speaker
Leo Mršić, author
Leo Mršić is conference programme director.
University College Professor graduated BBA with a major in insurance; earned MSc degree with a major in business statistics; earned PhD degree in data science all at University of Zagreb, Croatia, Europe.
Ivo Špigel, coauthor
Ivo Špigel is co-owner and board member of Perpetuum Mobile d.o.o., one of the first private IT companies in Croatia. Columnist of the magazine "Mreza" and co-founder and member of the editorial team of TechNet Portal. "Spigel's columns in" Bug "began to be written in 1993, when, as he says in joke," Al Gore has not invented the Internet yet ". With his colleagues from Perpetuum Mobile, he has participated in numerous pioneering projects of the Croatian Internet, such as the first portals, web shops and the implementation of many advanced IT technologies for customers of different types and sizes. In the Bug edition, he published a collection of selected columns from Bug and Mreza, "Where is it going?" At the end of 2015, she published a book of interviews with 28 European entrepreneurs and investors titled "The European Startup Revolution" in her own edition. He is engaged in the development of the Croatian and European startup community. He works as a mentor within the framework of the Seedcamp and Founder Institute startup. During Summer Ivo is on island Hvar or sailing in the Adriatic.
Davor Ranković, coauthor
HrOUG President since 1999.
Mario Galjanić, coauthor
Mario is working on gamification every day. Knows how to deliver and how to innovate.
Marko Rakar, coauthor
My unique blend of skills includes knowledge of IT, management, statistics, data management, communication, media and politics. I am also a fast learner and exceptionally good at pattern recognition.
I have designed, built and managed advanced statistical, BI and predictive analytics systems designed to predict customer/supplier behavior, increase process efficiencies, find and eliminate hidden costs and simplify decision making, as well as identify, prevent, and/or disrupt criminal, fraudulent and money laundering activities.
Best Sponsor
Better Sponsor
Media Sponsor
HrOUG.hr
The conference is organized by the Croatian Association of Oracle users. More about the association can be found at Hroug.hr.